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| 10 Signs That Your SEO Is a Quack |
By:
Nidhi Gupta |
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The business of SEO is expanding rapidly these days because it’s in such high demand. Everyone wants more traffic to their website and SEO is the key to getting high rankings in the search engine results for targeted keywords or phrases.
It takes time to improve rankings especially with Google (which is far and away the king of all search engines) New sites can take as much as a year or more to finally gain some traction in Google. In order to attract big traffic in a short span some
SEO campaigns undertake some activities which, though, may seem better and fruitful on the surface but indeed are just crap!
One really needs to distinguish between the really fruitful and likely to fruitful activities. Here are 10 signs to watch out that will certainly indicate very well that your potential SEO is a quack or not! If you notice more than 2 or 3 of these you may just want to head for the hills, however, one of these individually may not be bad.
1.
Meta tags and Google PageRank are not the magic bullet to high rankings: There’s no reason to bring up the keyword Meta tag and toolbar PR in a discussion about what needs to be done to get better search engine exposure for your site because they are not the keys to
SEO success. Since PageRank doesn’t bring you traffic, sales or rankings, increasing it should not ever be the main goal of your campaign.
2.
Having same Title tags on every page of the site: Since Title tags are probably the most important and easiest thing to change on a site, SEO companies should pay due consideration to it. Otherwise it will definitely be a quack!
3.
Consideration to optimization of the long tail keywords: There’s nothing wrong with long-tail keyword phrases, as they can bring a lot of traffic. But you don’t need an SEO company if those are the only phrases you’re interested in rather you can do it yourself just by writing articles. And most importantly, don’t be afraid to optimize for the actual keyword phrases that most people would use at the engines to find your site.
4.
Thinking about links and content only: SEO is about lots of things all added together to make the perfect combination for your site not mere links or content. A linking campaign alone will never be as effective if you neglect your on-page content, and vice versa. Be sure that your SEO Company looks at your site from all angles and makes sure all your bases are covered.
5.
Do not forget, it takes time to rank with Google: Your SEO Company is almost surely a quack if it says that they can rank your brand-new site in Google for keywords that will bring you traffic within a few months because in that case, it is either inexperienced or lying. Google has an aging delay that is most certainly related to the age of the site, as well as a certain trust factor and it may take upto 1 year!
6.
Not attention on redoing the site architecture: If the SEO company never mentions that they may be a need to redo your site architecture so that your important pages are prominently featured within your site navigation it may be inexperienced, quack SEO Because if your site architecture is not search-engine-ready, everything else you do will have much less impact. In this case it’s very possible you’re dealing with an.
7.
Too much stress on linking campaigns: If the SEO Company you are dealing with tells you that you need a linking campaign even though you already have tons of links and are a well-established popular site in your niche, it could be a quack! Just because your SEO Company likes to sell link-building doesn’t mean you actually need it for your site. Don’t allow an SEO quack to fix what isn’t actually broken.
8.
Ignorance of quality references: Your SEO Company can’t provide you with any quality references. This might be a quack, but do be sure to get references, actually call them.
9.
If Your SEO company’s site mentions that they’ll get you high rankings in AltaVista, Fast, Inktomi, Lycos, Excite, HotBot and the like. If it does, you are dealing with a quack!
10.
If Your SEO Company tells you that you have to have a DMOZ listing or your site will never be able to get high rankings, it may be a quack because a DMOZ listing is great, but it’s a link just like any other. If you don’t get in, it’s no big deal there are plenty of other links you can get instead. Submit and forget about it!
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