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| 5 Reasons Not To Use Flash |
By:
Oleg Ishenko |
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Despite the documented problems over the years, businesses and web development firms are continuing to use a flash base in site design, without regard of the challenges an all flash site poses for search engine rankings and SEO .
Sure, some hybrids of flash and text work well, with the mutual understanding that flash is embedded within a site.. and not the site itself. But as a whole, this concept seems to be falling on deaf ears.
Flash Is Evil. Five Big Reasons Not to Use Flash.
Building Flash-powered websites is wrong. Storing your content in Flash movies is wrong. Implementing site navigation in Flash is wrong.
Then why are there so many Flash sites? They look pretty with all those neat vector graphics, gradients, animations and cool sound effects. Flash is the favorite toy of big designer studios and numerous amateur graphic artists alike. Flash is visually attractive, and in general attractive websites are more successful than the ugly ones (notable exceptions: craigslist.org and plentyoffish.com). But this is not the case of Flash websites. All the benefits of the nice outlook are overridden by the disadvantages in terms of SEO and
usability.
Flash requires bandwidth:
Despite of the DSL Internet access being available almost everywhere, there are still lots of people surfing the Net via dialup or other limited bandwidth connection. Flash files, especially those using sound effects, embedded movies or bitmap images, can take a while to load.
Disabled back button:
Some Flash designers use meta refreshes or other tricks to disable browser’s Back button. As the famous usability expert Jacob Nielsen says, ‘Back button is the second most important navigation element after hyperlinks’. People not able to use Back button will click the third most important navigation element - that X button in the top right. Besides, if you are going to promote a Flash site via PPC, you should know that Google AdWords doesn’t approve pages with disabled back button.
Search engines do not like Flash:
And perhaps the most important: not every search engine is able to crawl and index the content of Flash movies. Even those that can often do it with errors. This is in particular the case of a website fully implemented in Flash as a single file. Search engines just wouldn’t be able to direct visitors to the proper page within that file.
What is Flash really good for? Banners and ads - it provides far more useful features then the traditional gif animation. Online games - remember the ‘Yeti Sports’? Flash technology - the Flash videos - for video blogs.
But as a website engine – Flash is evil!
Read full article at http://www.thewebmarketingblog.com/2006/10/5_reasons_not_t.html on
http://www.thewebmarketingblog.com
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